Blended Intensive Programs
BIP - Sports organization Management
The sports industryis characterised by its never-ending development and the fact that it involves large-scale capital movements. In recent years, it has been expanding in China and, more recently, in the Middle East. However, this business is not immune to the volatility of the markets and the current uncertain environment, forcing sports organizations to be able to respond to the challenges they face on a daily basis.
In this context, management assumes a leading role in the success of these organizations, and managers take on an increasing protagonism. The BIP is designed for students and teachers who want to understand the impact and effectiveness of managing organizations in the sports industry.
This interdisciplinary course will focus on the management of sports organizations, debating new trends in business models, the importance of sustainability, leadership, team management, and marketing management. As well as learning new theories, students and teachers will be challenged to develop management strategies applied to real cases.
This course is based on active methodologies that promote a personalized experience, using collaborative learning and Problem/Project Based Learning, and role playing techniques.
It includes an immersive "MatchDay™training programme that is essentially practical.
In this course, students and teachers will take part in a briefing session, will be able to closely monitor the final hours before the start of a match at the Estádio do Dragão, will watch the game, and will recreate the debriefing session.