António Lopes de Almeida is assistant Professor at ISAG - European Business School and at Universidade Lusofona do Porto, where he teaches Tourism, Hospitality and Marketing related subjects. He holds a PhD in Tourism from the University of Aveiro, a MSc in Marketing from Portucalense University, and a degree in Applied Maths from Portucalense University. He is also tourism coordinator and associate member of the Research Centre in Business Sciences and Tourism - CICET (FCVC). His main research areas are tourism and hospitality marketing and management.