Arlindo Madeira holds a Postdoc in Tourism Management from IP Leiria, a PhD in Tourism Management from the ISCTE-IUL-University Institute of Lisbon/Europeia University, a Master’s in marketing from the Europeia University and a degree In Hotel Management from ISLA. Currently he is adjunct and professor at IPLUSO,assistant professor at the Europeia University and assistant invited professor at ISCTE-IUL and coordinates the Pos graduate program in Wine and Wine Tourism at Lusófona University. His research is dedicated to urban tourism, culture and heritage tourism, hospitality, gastronomy, and wine tourism.