Assistant Professor
ISMAT
I am a university professor with a Post-Doctorate in Management (Specialty in Marketing) and a Doctorate in Administration (Marketing, Strategy and Organisations), with more than 25 years of international academic experience (teaching, research and supervising master's or doctorate students). Between 2003 and 2022, I was partner and CEO of two research and consultancy companies which developed several marketing, consumer behaviour, and organisational strategy projects. I have several articles published in international academic journals indexed by Scopus and Web of Science, such as the Journal of Research in Interactive Marketing, The TQM Journal, British Food Journal, Spanish Journal of Marketing - ESIC, The Journal of Product & Brand Management, International Journal of Quality & Reliability Management, Asia Pacific Journal of Marketing and Logistics, International Journal of Pharmaceutical and Healthcare Marketing, Asia-Pacific Journal of Business Administration, and Journal of Technology Management & Innovation, among others. I have extensive experience coordinating and executing research and consultancy projects for the restaurant, hotel, educational, agribusiness, territorial development, associations, cooperatives, automotive, civil construction, and health sectors. I develop qualitative and multivariate quantitative data analyses. I have an interdisciplinary professional qualification, which provided me with ease of learning in the interfaces of knowledge areas and a systemic mindset. Therefore, I am flexible in developing academic and managerial marketing and strategy projects in many economic sectors. I have excellent interpersonal skills, oral and written communication, and experience leading teams and managing stakeholders. I like new challenges that stimulate me to learn and develop continually.
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