Helena Pimentel has a PhD in Tourism from the University of Lisbon (Institute of Geography and Spatial Planning) and a bachelor's and master's degree in Psychology (Higher Institute of Applied Psychology). She has been a university professor at the Lusófona University of Humanities and Technologies since 2010 and at Business and Economics School since 2018, in the areas of People Management, Tourism, Organizational Psychosociology, Organizational Behaviour and Ethics.