Assistant Professor
ISMAT
João Pedro Valente da Silva Africano Portugal holds a Ph.D. in Tourism from the University of Algarve (2023), a Master's degree in Digital Marketing from the European University (2014), and a Bachelor's degree in Corporate Communication from the Miguel Torga Higher Institute (2012). He is currently an Assistant Professor at the Manuel Teixeira Gomes Higher Institute (ISMAT). He has received a professional distinction and has participated in multiple research and technical development projects. His expertise lies in the Social Sciences, with a strong focus on Communication, Economics, and Management, particularly in areas such as consumer commitment, trust, loyalty (digital and traditional), quality, and value, with a specific emphasis on tourism and music festivals.
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Articles:
Portugal, J. P., Correia, A., Kozak, M., & Raposo, P. (2023). Persisting with or reinventing music festivals? Tourism, Culture & Communication, 24(3), 189-205. https://doi.org/10.3727/109830423X16751797985889
Portugal, J. P., Correia, A., & Águas, P. (2022). Decisions on participation in music festivals: an exploratory research in Portugal. International Journal of Event and Festival Management, 13(2). https://doi.org/10.1108/ijefm-07-2021-0059
