Associate Professor
Lusofona University
PURE
Lara Marisa Gonçalves dos Santos, PhD, is a researcher at INTREPID LAB – Research for Business and Society. She holds a PhD in Marketing and Strategy, awarded jointly by the University of Aveiro, University of Beira Interior and University of Minho in 2019. She has also held academic positions at Lusófona University, the Polytechnic University of Cávado and Ave, and the Polytechnic Institute of Bragança.
Her research focuses on Marketing, Tourism and Management, with particular emphasis on tourism marketing, sustainable tourism, destination management, digital marketing and consumer behaviour. Her research interests also include protected areas, ecotourism, tourism experiences, crisis management, nonprofit organisations and social media intelligence, exploring the relationship between marketing, sustainability, technology and tourism development.
ORCID ID
Ciência ID
Articles
- Gonçalves, Ivan Oliveira; Santos, Lara Marisa; Sousa, Bruno Barbosa; Santos, José Duarte. (2026). Mixed Reality and Its Content Developed to Enhance the Tourist Experience. Tourism and Hospitality, 7(1), 16. https://doi.org/10.3390/tourhosp7010016
- Santos, Lara; Lopes, Luisa; Correia, Mariana. (2025). Social Media Intelligence and Wildlife Crime: A Quantitative Analysis. International Journal of Marketing, Communication and New Media, 13(25), 235–258.
Fields of Interest
Marketing; Tourism Marketing; Sustainable Tourism; Digital Marketing; Destination Management; Consumer Behaviour; Tourism Experiences; Ecotourism; Crisis Management; Social Media Intelligence.
