Assistant
School of Economic and Organizational Sciences
Lusofona University
PURE
Marco António do Carmo Gomes Noivo is Assistant Professor at Universidade Lusófona and a researcher at INTREPID Lab – Research for Business and Society. He is a lecturer in Tourism, with a particular focus on Cultural Tourism, and coordinates the Postgraduate Programme in Tour Guiding at Universidade Lusófona.
He holds a PhD in Tourism from the University of Seville, where his doctoral research focused on Battlefield Tourism applied to the battlefields of the Peninsular War in Portugal and Spain. He also holds a Master’s degree in Art, Heritage and Restoration Theory from the University of Lisbon, as well as degrees in Tourism – Heritage and Tourist Information from Instituto Superior de Novas Profissões.
With an academic career in Tourism since 2004, Marco António do Carmo Gomes Noivo has taught at Instituto Superior de Novas Profissões and Universidade Lusófona, combining teaching with research and professional activity as an official Portuguese Tour Guide, a role he has performed since 1997. His experience bridges academic knowledge, cultural heritage interpretation and tourism practice.
His research focuses on Cultural Tourism, Heritage Tourism and Battlefield Tourism, with particular interest in military heritage, fortifications, tourism experiences and the development of immersive approaches to heritage interpretation. His work also explores tour guide training, creative tourism and the planning and development of tourism initiatives connected to historical and cultural landscapes.
Through his research and professional activities, Marco António do Carmo Gomes Noivo contributes to the understanding of how cultural and historical heritage can be integrated into tourism development, promoting innovative ways of interpreting places, memories and collective heritage.
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Articles:
Noivo, M. A., Lopes Dias, Á., & Jiménez-Caballero, J. L. (2022). Connecting the dots between battlefield tourism and creative tourism: the case of the Peninsular War in Portugal. Journal of Heritage Tourism, 17(6), 648-668. https://doi.org/10.1080/1743873X.2022.2116983
