People
Marta Elisa Bubicz
Assistant Professor
School of Economic and Organizational Sciences
Lusofona University
I started my scientific activity in 2010 with my master's degree in Production Engineering and Systems. I defined science as my main professional target, due to its dynamic nature and to keep me in contact with the latest knowledge, while contributing to its advancement.
From my initial foray into research, I sought to develop studies that could lead to practical and applied solutions. During my bachelor's degree, in Brazil, in the early 1990s, I developed studies on the use of communication and information technologies in the classroom, at a time when few schools had computers and the internet was emerging. My thesis provided techniques and tools demonstrating how computers could streamline and facilitate learning in the early grades.
Later, in postgraduate studies in logistics and supply chains, my thesis focused on urban transport, evaluating the quality of the service provided. This work was delivered to the local government and transport operating companies, contributing to the reformulation of public policies and quality requirements in service provision.
The master's thesis, one of my most relevant works and the first specifically in sustainability, was related to the transport, treatment, and final disposal of electronic waste. This research was part of a larger project, Tecresol, which formed the basis for the development of the Brazil’s national policy for solid waste management. Additionally, this research contributed to implementing the electronic waste management model in the development of the first Green Tech Park in the Americas, located at the University of Vale do Rio dos Sinos.
In my PhD, among several important works, the most relevant was the development of a Bayesian Network model to assess the probability of non-compliance risk in the social dimension of sustainability in the apparel sector. This was recognized by the scientific community, as the first study addressing Bayesian Networks to assess non-compliance risks in the social dimension of sustainability. The model has practical application, using external data, such as the Global Slavery Index, Human Development Index, and data from the Public and Justice Ministries, rather than solely on company-reported data.
My main research interests are Sustainable Urban Mobility; Sustainability in Logistics and Supply Chain Management; Social Dimension of Sustainability, Leadership for Sustainability with Social Impact, and; Artificial Intelligence to Sustainability Management. My diverse fields of qualification provide me with an interdisciplinary and transversal look at scientific production, always focusing on practical applications that can promote social well-being.
Being part of a research team is the best way to engage in innovation, transfer technology, building knowledge that may positively impact society.