Holds a PhD in Management, specializing in Marketing, from the University of Évora. She has a master's degree in Management and Industrial Strategy from the Instituto Superior de Economia e Gestão (ISEG). She has a postgraduate degree in Marketing from the ISG Business & Economics School and a degree in Public Relations and Advertising from the Instituto Superior de Novas Profissões (INP). Teaches Marketing at the Universidade Lusófona de Humanidades e Tecnologias (ULHT) in undergraduate and master's courses, supervises and is the examiner for master's dissertations and has taught marketing subjects in higher education since 1996. Has carried out consultancy and training projects in the commercial and marketing areas for companies and is the author of scientific articles in scientific journals.
